How to choose a reliable exhibition stand builder?
October 2, 2020
October 2, 2020
The exhibition business is very multifaceted. The offer on the market for the exhibition stands construction is very large. How not to get lost and figure out what each of them is?
It is very difficult for an exhibitor to choose exhibition stand builder. There is a big chance of getting to a one-day company or a freelancer who built an exhibition stand somewhere, maybe even worked for exhibition stand contractor, but today they do not have reliable rear behind them. An exhibition booth is a product that must be ready on time. There is no room for error here. In the tight time frame allocated for the installation of the stand, in the conditions provided by the exhibition venue, it is necessary to work out the entire installation process in a coordinated and precise manner. This is possible only with a large team and experience behind the shoulders of a project manager.
How to minimize risks when choosing a booth contractor? What to check and what to look for?
Own production facilities are not only a cost guarantee, but also a guarantee of timely and high-quality project production. In addition, this is an indicator of a stable presence in the market, since production requires considerable maintenance costs. The fewer participants in the process means the more optimal the cost and quality of information transfer. The more diversified production means the more reliable exhibition stand contractor, since a lot of work will be done internally on its own. Request photos of ready-made elements of the stand during the process of the stand preparation – this will save time and nerves, as well as make it possible to prevent mistakes if something is done wrong.
The company’s website on the Internet.
Today the Internet has ceased to be a gimmick and has become the main daily tool for solving all issues. Accordingly, only the lazy did not make their website on the Internet, since today this problem can be solved for a hundred or two dollars. Nevertheless, a large exhibition company will have a fairly informative website, which is developed according to its own design, with its own relevant texts and pictures, when there is something to say and what to show. A wide portfolio, customer reviews, articles – the more the site is filled, the more resource is needed to maintain it, which means that it is no longer a “yesterday’s” exhibition stand builder, but a company with a reputation and experience.
Experience of the company.
Of course, today everyone wants specialists with work experience, even for the position of a courier, but the situation with exhibition stands is that you have no right to make a mistake. The exhibition takes place at a certain time once a year or once every three years, and it is from your stand that many visitors will make an impression on the company’s image, which they will take with them. Therefore, it is better not to experiment if the exhibition is important for you, but to work with a company that has experience in the market and a long history. This can be indicated by the work in the portfolio, which will be dated from previous years, the reviews of visitors, etc.
Brands in portfolio.
Large brands often have either a dedicated person who is in charge of the exhibition stand, or an advertising agency whose task is to conduct a casting of an exhibition booth contractor. In this regard, the choice of the contractor and the requirements for the quality of the product will be more than high for them. If large well-known brands have entrusted the development of their marketing tool, which is an exhibition stand, to a certain developer, then this indicates a high level of qualifications of the latter.
Rarely does anyone admit to the public that he is not very good. It is very indicative for the objectivity of an exhibition developer’s assessment of its assessment by clients. If a company-builder of exhibition stands posts reviews of clients on its website, is ready to provide their contacts for communication, then this indicates that the builder of exhibition stands values his reputation, he has nothing to hide, and he is ready to provide contacts of the one for whom such work has been implemented. Seeking customer contacts, testimonials and referrals – it is a good objective factor in creating an impression of the company.
Accreditation is an important indicator of a company’s solvency and status in the market. At the exhibition venues in Russia, annual accreditation is provided, which, as a rule, is paid only by large companies. Since this is an impressive amount of money and certain technical requirements for a developer company, this is an important factor in assessing the viability of a company. An exhibition stand developer that builds one stand per season will not pay for accreditation as it is too expensive.
Impact of the coronavirus on the industry.
Life is changing and, unfortunately, the exhibition industry has been hit hard by the COVID 19 pandemic, in which most of the exhibition events have been canceled or postponed. Some of the companies left the exhibition market, some were unable to maintain production, some moved to another region. It is very important to update your list of trusted exhibition stand builders to be sure that your project will be completed on time and efficiently.
Have a nice exhibition!